
PLMA 2025
Münsterland inspires in Amsterdam
Two days full of innovation, exchange and international impulses
From May 27 to 28, 2025, it was that time again: PLMA - World of Private Label International Trade Show opened its doors in Amsterdam. Over 2,800 exhibitors from more than 70 countries presented their latest private label products and concepts - and Münsterland J. Lülf GmbH was right in the middle of it all.
Münsterland was once again able to impress with a strong presence this year. Our stand was a magnet for trade visitors from the food retail sector, international buyers, product developers and innovation enthusiasts. We were delighted by the great interest in our high-quality mixed milk drinks, our clear positioning in terms of sustainability and our open willingness to individualize our products.
Diversity meets quality - Münsterland as an innovation partner
Our product range met with a consistently positive response: from the classic glass cocoa bottle to plant-based alternatives and practical returnable cans for on the go - Münsterland stands for quality, taste and responsibility. In numerous discussions with national and international retailers, it became clear how much the market demands innovative, sustainable and authentic product solutions.
Our individual co-packing solutions and the possibility of realizing tailor-made beverages under private labels aroused particular interest. Whether new recipe requests, special packaging formats or holistic brand development - Münsterland sees itself as a creative and reliable partner in the development of successful private label products.
Direct exchange - a real enrichment
The discussions at our stand ranged from concrete project ideas and strategic partnerships to exciting visions for the future. Many trade visitors emphasized the added value of experiencing Münsterland not just as a supplier, but as an active innovation partner.
The personal exchange with long-standing partners and new interested parties was also a real enrichment for us. PLMA 2025 provided the perfect setting for this - as a platform for forward-looking ideas, global networking and new impetus.
Thank you for a great trade fair experience
We would like to thank all visitors who took the time for a chat, a product test or simply an inspiring exchange. Your interest, your feedback and your curiosity are the driving force behind our daily work.
We are returning from PLMA 2025 with fresh vigor, new ideas and a whole lot of positive energy - ready for exciting collaborations and new projects.
We are already looking forward to the PLMA 2026 and say: See you soon - in the name of taste, quality and innovation from the Münsterland!
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